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Event Season Like a Pro – Operational Playbook for Melbourne Cup, Christmas & Beyond

Written by Dave | Oct 22, 2025 9:23:50 PM

Melbourne Cup. Christmas parties. End-of-year bashes. They’re not just busy, they’re make-or-break for your bottom line.

And while you’re focused on pouring bubbles and plating perfection, we’re here to help you run the show behind the scenes like a seasoned hospitality ninja. 

 🛎️ Step 1: Lock in Your Service Mode

Choosing the right ordering flow for your venue = less chaos, more cash.

  • Order at Table: Best for structured events (think Cup Day luncheons, trivia nights).
  • Collect at Counter: Great for beer gardens, food trucks, casual walk-ins and outdoor events.
  • Pick Up: Perfect for pre-ordered Christmas Platters, Winery Picnic Baskets and Takeaway bundles from 24 hours in advance up to 30+ days

Pro tip: Run different modes in different venue zones. Just make sure signage is clear for customers and staff are looped in.

🍿 Step 2: Craft an Event-Ready Menu

Design for speed and satisfaction:

  • Set timed menu items across your venue or in specific "event" areas (e.g. a 3-hour drinks package).
  • Add food and drink bundles for quick decision making and high order value (grouped food items, beer buckets, bubbles and charcuterie deals)
  • Use clear pricing and include any surcharges upfront.

📍 Checklist:

  • Activate “Event Menu” in HungryHungry.
  • Enable SMS instructions (for pick up, delivery, collect@counter)
  • Use your Pop Up Modal messaging to communicate special "Event" communications on the menu link
  • Test your QR codes and online ordering flow before the doors open.

📲 Step 3: Get the Word Out Early

If your venue’s festive feast is a secret, don’t expect a full house.

📋 Flyers in and around your venue is the perfect place to start. 

📱 Use your social media channels like Facebook, Instagram andTikTok - Posting weekly in the lead up will keep your event top of mind. 

📣 Use HungryHungry’s built-in marketing tools:

  • Send SMS using HungryHungry built in marketing tools 
  • Access your mailing Lists to send external email marketing
  • Add Store Billboards to your digital menu.
  • Tease your event menu on socials.
  • Use the Pop Up Modal to add imagery and messaging 

Marketing = full seats, full baskets.

✅ Step 4: Nail the Day-of Ops

  • Assign a “Pass Captain” to manage pickups.
  • Add a wait time message (up to 90 mins) for peak periods before it gets busy
  • Keep signage bold, clear, and everywhere.

Final Forkful 🍽️

Running a smooth, profitable event isn’t luck, it’s smart prep with HungryHungry.
Let’s make this season your best yet.

 

🚀 Want to see ways other venues are setting up for events? Check out this post!

If you need help reach out to your dedicated Account Manager or our Customer Care team at help.hungryhungry.com